In an unusual move for a tech giant, Meta has reportedly reached out to external partners for financial support to develop its latest AI model, Llama 4.
According to a report by The Information, citing four sources familiar with the matter, Meta approached several major companies—including Microsoft and Amazon—offering incentives in exchange for participating in funding the development of its AI models.
These incentives allegedly included the opportunity to “influence the development of model features,” raising questions about how much control Meta was willing to share in return for funding.
🏢 Why Tech Giants Passed on Meta’s Proposal
Both Microsoft and Amazon have heavily invested in developing their own AI models, making it strategically unwise to support a competing platform. With billions already allocated to enhancing their proprietary AI systems, funding Meta’s efforts would be counterproductive.
Today, investing in artificial intelligence is no longer a lightweight decision. It demands vast resources, typically only accessible to trillion-dollar corporations like Google, Microsoft, Amazon, and OpenAI.
Even companies like DeepSeek, which claimed to have trained its R1 model for just “a few million dollars,” are believed to have actually spent closer to $1 billion.
🤖 Meta’s Commitment to AI Continues with Llama 4
Despite the lack of external funding, Meta continues to assert itself as a major player in the AI race. The company recently unveiled its Llama 4 model, signaling a firm commitment to investing billions in this space with plans for further expansion.
While its proposal may not have attracted financial backers, Meta is forging ahead with its own resources to compete with the industry’s most powerful players.
Stay tuned as Meta continues to push the boundaries of generative AI and challenge the dominance of its rivals.
